
theory of change
The heart of our challenge is to replace a destructive narrative with one of connection to the web of life—shared and strengthened through creative expression and infused in culture.

Movements take hold when individual stories gain traction and become our common aspiration.
understanding
human behavior
Social science confirms that emotions dominate our decision making and that we have a fundamental need for connection and belonging. This is true of our relationships with our communities and the Earth.
catalyzing
partnerships
There are constellations of creative and disruptive endeavors around the world determined to shift our cultural narrative. By aligning and amplifying these efforts we will transform individual and collective beliefs and actions.
celebrating, honoring & amplifying
Local, indigenous & traditional wisdom
Hundreds of thousands of communities and cultures around the globe live interconnected with nature. By exchanging knowledge, and growing relationships rooted in reciprocity we can cultivate powerful networks of solidarity.
engaging
The power of art
Storytelling is the oldest form of art - and art is the language of emotion. Magnetic stories and creative expressions shared again and again shape our values and beliefs. They open our mind’s capacity to imagine change and shift our actions.